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E-Commerce Accessibility

Accessible Online Shops with Higher Conversions

Accessible online shops according to WCAG 2.1 standards for maximum reach and conversions. Professional e-commerce accessibility with optimized checkout processes, accessible product catalogs and mobile commerce for all user groups.

+15%
Conversion Rate
Average increase in accessible shops
+23%
Mobile Sales
More mobile purchases through better accessibility
+18%
Customer Satisfaction
Higher ratings and repeat purchase rate
-40%
Abandonment Rate
Fewer checkout abandonments through better UX

Accessible Online Shops: E-Commerce Accessibility for More Customers and Revenue

Accessible Checkout Process

Optimized purchase process with screen reader support and keyboard navigation

Product Catalog Optimization

Descriptive alt texts, filter navigation and product comparisons

Search & Filter Functions

Accessible search with autocomplete and advanced filter options

Customer Account Area

Order history, wishlist and profile settings made accessible

Mobile Commerce

Touch-optimized navigation and responsive accessibility

Conversion Optimization

A/B testing and analytics for better accessibility performance

Supported E-Commerce Platforms

We optimize your online shop regardless of the platform used

Shopify & Shopify Plus
WooCommerce & WordPress
Magento 2
Shopware 6
PrestaShop
Custom E-Commerce Solutions

Make Online Shop Accessible: Our Systematic E-Commerce Accessibility Process

1

E-Commerce Audit & Analysis

3-4 Days

Detailed review of all shop functions and customer journey

Deliverables: User Journey Analysis, Conversion Funnel Audit, Technical Assessment
2

Product Catalog & Navigation

5-7 Days

Accessible product display, filters and search functions

Deliverables: Product Accessibility, Filter Navigation, Search Optimization
3

Checkout & Payment

6-8 Days

Optimization of the entire purchase process and payment integration

Deliverables: Checkout Flow, Payment Accessibility, Error Handling
4

Testing & Launch

4-5 Days

Comprehensive tests with real users and performance monitoring

Deliverables: User Testing, Performance Report, Launch Support

Important E-Commerce Accessibility Areas

Systematic optimization of all critical shop functions for maximum usability

Product Catalog & Navigation

Accessible product display and search functions

  • Descriptive alt texts for product images
  • Structured product information with ARIA labels
  • Accessible filter and sorting functions
  • Keyboard navigation through product catalogs
  • Screen reader optimized product descriptions

Checkout Process & Payment

Fully accessible purchase process

  • Step-by-step checkout with clear navigation
  • Accessible form fields with error handling
  • Multiple payment options made accessible
  • Order confirmation with screen reader support
  • Guest checkout without accessibility barriers

Customer Account & Self-Service

User-friendly account management for all users

  • Accessible registration and login
  • Accessible order history and tracking
  • Wishlist functionality with keyboard control
  • Optimized address and payment management
  • Customer service integration barrier-free

Mobile Commerce & Performance

Optimized mobile shopping experience

  • Touch-friendly navigation and buttons
  • Responsive design for all device sizes
  • Fast loading times even with accessibility features
  • Voice navigation support for mobile devices
  • Offline functionality for better user experience

Accessible Online Shops: Why E-Commerce Accessibility Increases Your Revenue

Without Accessibility

  • 15-20% potential customers excluded
  • High checkout abandonment rate
  • Poor mobile experience
  • Legal risks & lawsuits
  • Lower SEO rankings
  • Image damage from complaints

With Professional Accessibility

  • +18% more potential customers reached
  • +15% higher conversion rate
  • Better mobile performance
  • Legal certainty & BFSG compliance
  • Improved SEO performance
  • Positive brand perception

Optimize Your Online Shop for Accessibility

Free initial consultation with e-commerce accessibility experts. Individual analysis and non-binding quote for your shop.